← Back to glossary

Bayesian analysis is a statistical framework in which existing knowledge about a parameter, expressed as a prior distribution, is formally combined with observed data to produce a posterior distribution describing what is now believed. It quantifies uncertainty directly in terms of probability, allowing statements such as the probability that a treatment is effective, and it can coherently integrate evidence from diverse sources. In health technology assessment it is used in evidence synthesis, including network meta-analysis, and in probabilistic economic modelling, where it supports the propagation of uncertainty through to decision-relevant outputs. Its results are summarised using credible intervals, and the influence of the chosen priors should be examined and justified, particularly where data are sparse.

Our Services

Market Access Analytics and Insight

Market Access Analytics and Insight

Our Market Research & Analysis service is uniquely tailored for the medical device & Life…

NICE HTA Strategy and Submission

NICE HTA Strategy and Submission

Navigate the complexities of NICE Health Technology Assessment (HTA) submissions with our expert strategic guidance.…

Health Economics and Outcomes Research (HEOR)

Health Economics and Outcomes Research (HEOR)

Specialising in economic modelling for the medical device and life sciences sectors, our HEOR service…

Strategy Development

Strategy Development

Leading in market access, Strategy Development from Health Analytical Solutions moves beyond just market entry…

Reimbursement Strategy and Support

Reimbursement Strategy and Support

Reimbursement Support, tailored for the complex NHS landscape, aids medical device and life sciences companies…

NHS Drug Tariff Submission Support

NHS Drug Tariff Submission Support

Our NHS Drug Tariff Submission Service offers specialised expertise in health economics, crucial for navigating…

Private healthcare

Private healthcare

Delivering a comprehensive analysis of the UK's private healthcare sector, the Private Healthcare Landscape service…

Value Proposition Development for MedTech

Value Proposition Development for MedTech

Unlock the potential of your MedTech innovation with our Value Proposition Development service. At Health…

Primary Care Market Insights

Primary Care Market Insights

Unlock the potential of the primary care market with our in-depth Primary Care Market Insights…

Stakeholder Engagement for Health Technologies

Stakeholder Engagement for Health Technologies

In the complex ecosystem of healthcare, effectively engaging with key stakeholders is fundamental to the…

Sustainability and NET Zero for MedTech

Sustainability and NET Zero for MedTech

In an era where sustainability is not just an option but a necessity, MedTech companies…

Evidence Generation and Management

Evidence Generation and Management

In the MedTech sector, the value of an innovation is increasingly measured not just by…

Dashboard Tools for Market Access

Dashboard Tools for Market Access

Navigating the complexities of market access requires not just data, but insights that can drive…

MedTech Sales Team Empowerment

MedTech Sales Team Empowerment

The UK's National Health Service (NHS) represents a unique and complex market for MedTech sales.…

NHS MedTech Business Case Formulation

NHS MedTech Business Case Formulation

Securing NHS adoption for MedTech innovations demands not just outstanding technology but also a compelling…