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The cost-effectiveness plane is a diagram that locates the result of a comparison by plotting the incremental effect of an intervention on the horizontal axis against its incremental cost on the vertical axis, relative to its comparator at the origin. The plane is divided into four quadrants: the north-east indicates more effective but more costly, the south-east more effective and less costly (dominant), the north-west less effective and more costly (dominated), and the south-west less effective but less costly. Most technologies fall in the north-east quadrant, where the trade-off between added cost and added benefit must be judged against a threshold. Plotting the scatter of results from probabilistic analysis on the plane visually conveys the joint uncertainty in costs and effects.

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Market Access Analytics and Insight

Our Market Research & Analysis service is uniquely tailored for the medical device & Life…

NICE HTA Strategy and Submission

NICE HTA Strategy and Submission

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Health Economics and Outcomes Research (HEOR)

Health Economics and Outcomes Research (HEOR)

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Reimbursement Strategy and Support

Reimbursement Strategy and Support

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NHS Drug Tariff Submission Support

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Value Proposition Development for MedTech

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Stakeholder Engagement for Health Technologies

Stakeholder Engagement for Health Technologies

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Sustainability and NET Zero for MedTech

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Evidence Generation and Management

Evidence Generation and Management

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Dashboard Tools for Market Access

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NHS MedTech Business Case Formulation

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