← Back to glossary

Health economics and outcomes research is the applied discipline that generates and synthesises economic and clinical-outcomes evidence to demonstrate the value of health technologies to payers, providers and other decision makers. It combines economic evaluation, such as cost-effectiveness and budget impact modelling, with the measurement and analysis of real-world outcomes, patient-reported outcomes and evidence synthesis. Its purpose is to answer the questions decision makers ask about whether a technology works in practice, whether it offers value for money and whether it is affordable, and to package that evidence for HTA and reimbursement submissions. Strong health economics and outcomes research underpins a technology's market access strategy from early development through to post-launch evidence generation.

Our Services

Market Access Analytics and Insight

Market Access Analytics and Insight

Our Market Research & Analysis service is uniquely tailored for the medical device & Life…

NICE HTA Strategy and Submission

NICE HTA Strategy and Submission

Navigate the complexities of NICE Health Technology Assessment (HTA) submissions with our expert strategic guidance.…

Health Economics and Outcomes Research (HEOR)

Health Economics and Outcomes Research (HEOR)

Specialising in economic modelling for the medical device and life sciences sectors, our HEOR service…

Strategy Development

Strategy Development

Leading in market access, Strategy Development from Health Analytical Solutions moves beyond just market entry…

Reimbursement Strategy and Support

Reimbursement Strategy and Support

Reimbursement Support, tailored for the complex NHS landscape, aids medical device and life sciences companies…

NHS Drug Tariff Submission Support

NHS Drug Tariff Submission Support

Our NHS Drug Tariff Submission Service offers specialised expertise in health economics, crucial for navigating…

Private healthcare

Private healthcare

Delivering a comprehensive analysis of the UK's private healthcare sector, the Private Healthcare Landscape service…

Value Proposition Development for MedTech

Value Proposition Development for MedTech

Unlock the potential of your MedTech innovation with our Value Proposition Development service. At Health…

Primary Care Market Insights

Primary Care Market Insights

Unlock the potential of the primary care market with our in-depth Primary Care Market Insights…

Stakeholder Engagement for Health Technologies

Stakeholder Engagement for Health Technologies

In the complex ecosystem of healthcare, effectively engaging with key stakeholders is fundamental to the…

Sustainability and NET Zero for MedTech

Sustainability and NET Zero for MedTech

In an era where sustainability is not just an option but a necessity, MedTech companies…

Evidence Generation and Management

Evidence Generation and Management

In the MedTech sector, the value of an innovation is increasingly measured not just by…

Dashboard Tools for Market Access

Dashboard Tools for Market Access

Navigating the complexities of market access requires not just data, but insights that can drive…

MedTech Sales Team Empowerment

MedTech Sales Team Empowerment

The UK's National Health Service (NHS) represents a unique and complex market for MedTech sales.…

NHS MedTech Business Case Formulation

NHS MedTech Business Case Formulation

Securing NHS adoption for MedTech innovations demands not just outstanding technology but also a compelling…