← Back to glossary

Market access encompasses the strategy and activities required to ensure that a health technology reaches, and is routinely used by, the patients who could benefit from it, by securing the necessary regulatory approval, reimbursement, commissioning, evidence and stakeholder support. For medical technologies in the NHS it centres on identifying a viable and sustainable funding route, whether through national tariff, high-cost device arrangements, specialised commissioning or local budgets; demonstrating clinical and economic value to those who decide; and overcoming the practical, organisational and financial barriers that impede adoption. It spans the technology's life cycle, from early evidence and pricing strategy through HTA and procurement to implementation and post-launch evidence generation. Effective market access recognises that regulatory approval alone does not secure use, and it aligns evidence, value messaging and engagement with the realities of how the health system adopts technologies.

Our Services

Market Access Analytics and Insight

Market Access Analytics and Insight

Our Market Research & Analysis service is uniquely tailored for the medical device & Life…

NICE HTA Strategy and Submission

NICE HTA Strategy and Submission

Navigate the complexities of NICE Health Technology Assessment (HTA) submissions with our expert strategic guidance.…

Health Economics and Outcomes Research (HEOR)

Health Economics and Outcomes Research (HEOR)

Specialising in economic modelling for the medical device and life sciences sectors, our HEOR service…

Strategy Development

Strategy Development

Leading in market access, Strategy Development from Health Analytical Solutions moves beyond just market entry…

Reimbursement Strategy and Support

Reimbursement Strategy and Support

Reimbursement Support, tailored for the complex NHS landscape, aids medical device and life sciences companies…

NHS Drug Tariff Submission Support

NHS Drug Tariff Submission Support

Our NHS Drug Tariff Submission Service offers specialised expertise in health economics, crucial for navigating…

Private healthcare

Private healthcare

Delivering a comprehensive analysis of the UK's private healthcare sector, the Private Healthcare Landscape service…

Value Proposition Development for MedTech

Value Proposition Development for MedTech

Unlock the potential of your MedTech innovation with our Value Proposition Development service. At Health…

Primary Care Market Insights

Primary Care Market Insights

Unlock the potential of the primary care market with our in-depth Primary Care Market Insights…

Stakeholder Engagement for Health Technologies

Stakeholder Engagement for Health Technologies

In the complex ecosystem of healthcare, effectively engaging with key stakeholders is fundamental to the…

Sustainability and NET Zero for MedTech

Sustainability and NET Zero for MedTech

In an era where sustainability is not just an option but a necessity, MedTech companies…

Evidence Generation and Management

Evidence Generation and Management

In the MedTech sector, the value of an innovation is increasingly measured not just by…

Dashboard Tools for Market Access

Dashboard Tools for Market Access

Navigating the complexities of market access requires not just data, but insights that can drive…

MedTech Sales Team Empowerment

MedTech Sales Team Empowerment

The UK's National Health Service (NHS) represents a unique and complex market for MedTech sales.…

NHS MedTech Business Case Formulation

NHS MedTech Business Case Formulation

Securing NHS adoption for MedTech innovations demands not just outstanding technology but also a compelling…